Illustrated by Yina Li
Peter Luba

Currently building something new - exploring ideas and working on what’s next.

Before that, I co-founded SmartPass, grew it to $10M+ in annual revenue, and sold it in 2024.

Earlier: product and design roles at Salesforce, Quip, and a few startups. Also: Forbes 30 Under 30 and founder of my college’s satire magazine.

I angel invest occasionally—mostly in the future of K-12.